If it's free for candidates, how do you make money?
When we see a candidate come through who is a shoe-in for a company on that list, we'll let the candidate know that's an opportunity for them but not pressure it. If they'd like to chat with the company, we'll make the intro. If not, cool.
Our model prioritized creating a trustworthy brand over everything else. Everything. Including revenue at this point. We'd much rather be the first place candidates think about heading when starting their job search than converting 20% more inbound.