Consider this:
Normal human blood sugar [1]: 70-100 milligrams per deciliter of blood.
Blood volume of average human [2]: 5.5 liters
Thus, total blood sugar in non-diabetic human: 3.85 to 5.5 grams
Density of glucose: 1.54 grams per cubic centimeter
Thus, total volume of sugar in average human: 2.5 to 3.6 milliliters
In other words, your body does its best to cap the amount of sugar flowing through you at about one-half teaspoon. A 12 ounce can of coke has 39 grams of sugar, or 7-10 times what the human body considers normal. Its a tremendous shock to the system - the resulting insulin response sends your body on a roller coaster of hormone regulation.
So the WHO recommendation is actually a lot more strict than it might seem at first glance. Not only should your total sugar intake be capped at a low level, it should also be spread throughout the day.
[1] https://www.virginiamason.org/whatarenormalbloodglucoselevel...
[2] http://www.medicinenet.com/script/main/art.asp?articlekey=21...
Edit: This is the whole point about trying to eat low-glycemic index foods.
24 grams HFCS is 14 grams fructose. A shot of 40 proof booze is 14 of grams ethanol.
Also the slug of glucose in a can of Coke spikes your blood sugar, which spikes your insulin levels. This is also not good. Take away from that eat complex carbs. Difficulty a lot of 'health food' contains processed carbs.
My gut unsupported feeling is, people living sedentary lifestyles, which is most people, don't require much in the way of carbohydrates.