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I think people have this viewpoint because Reddit's popularity exploded after Digg v4 (August 2010):

https://www.google.com/trends/explore#q=digg%2C%20reddit&cmp...

It could be that Digg "power users" moving to Reddit helped it gain even more traction.

Using Google trends basically shows you the people who type "reddit" into their search bar increased. :)

I know that isn't entirely true, but yes, for the most part reddit's popularity in the press exploded afterwards because the press needed something new to write about.

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