No ads is nice, but useless for anyone who is willing/able to install an ad blocker on their phone. You can promote content producers more effectively by spending the money you would drop on a subscription on buying an album, going to a show, subscribing on Twitch or becoming a patron on Gratipay anyway.
Offline access is nice, but other commentors claim it's "clunky", and if it's not especially convenient, then it doesn't give me anything I havent been able to do for the last decade with youtube downloader apps.
So really all it does is make the mobile background play a paid feature, which is obnoxious.