I wish cookies could be made completely illegal worldwide. You want to track me, use your database should I choose to create a business relationship with your site and login.
What can be done about that? Its not unreasonable for vendors to keep and share information. Its not practical to have personal control over what they're doing up there in the cloud.
The language in the ePrivacy Directive always talks about tracking terminals (devices.) It's not just about cookies, or browsers. You need the user's consent to track their device, period. (However you don't need consent for e.g. basic cookies that are necessary for a site to function, and which aren't used for tracking.)