As a EU citizen, I think this example shows how stupid laws can come out of good intentions. Why stupid? Because, no matter what the intentions were, the only practical effect is creating a nuisance for web users, who quickly learn to ignore the consent requests.
A more useful directive would have been some sort of legally-backed "coloured cookie" type system, where a cookie has to declare for what purpose (session, internal analytics, adverts, site-to-site tracking, etc.) it's for, so browsers can then selectively block those categories. That would be useful, because then you could punish people who lie about the purpose of their cookie.
Do we also need servers to inform us in large letters that they're making a note of our IP address and adding it to their logs? That they're using our referral info and browser details (I'm using Chromium on a Mac!)? That they'll use those details for analysis? Weirdly people have switched to Google analytics instead of just looking at the server logs (like awstats from yesteryear). Do we need messages telling us that the ISP is throttling us or logging too? That I'm using PPP or something?
It's all daft. Hopefully this madness doesn't make it into mobile telephone calls - "your location can be triangulated from our phone towers"; "you're using GSM which has weak encryption and can be eavesdropped" etc. etc.
We should have the option of authorising all the GET requests it makes too I feel! That'd keep websites from loading too much (and suffering website bloat, as the average website data size has been climbing massively due to all that JavaScript)
If a lawyer somewhere figures out how to parlay this into a class-action/privacy issue (maybe Europe?) they are going to be filthy rich since this is so widespread. Even government websites use GA and fail to disclose it as required.
(assuming I'd only see the notice once if I'd keep my cookies, not actually sure if that would be the case, nor do I care to find out ...)
Good. That's the entire point. The law is there to notify users when their web usage is being tracked, and that's precisely what Google Analytics is for.