The idea behind this proposal was a noble one: companies should ask permission before invading the privacy of consumers.

Unfortunately, companies collectively decided that their businessmodel does not need changing at all, and simply implemented a "cookie wall" for all their consumers. This led to consumers, like you, to quickly get "cookie wall fatigue" and try to click 'OK' as soon as possible, without thinking at all.

And all the while, we complain that privacy on the Internet is going to hell, and there is nothing we can do about it, because consumers don't care enough, or have given up...