However, a couple of numbers from TFA might support the notion that DSC did ~$175m last year:
"“We have 2 million members that get a shipment every month or every other month"
...
"On average, the company’s customers pay a subscription fee of about $7 per month"
If those are both accurate, that's a $168mm run rate. (Right, that's not TTM, but if the company is growing rapidly, investors will want to have more of a forward bias and so TTM becomes less relevant.)
The real way investment managers calculate potential worth is much more complex, calculating expenditures per dollar earned, looking at the market saturation, risks from competitors etc. Because these calculations are usually the same for businesses in the same industry the shortcut is usually close.
In this case their multiplier might be higher than that of Gilette because they spend less on marketing and they're smaller but with a steeper growth curve.