> “They’re threaded into every aspect of the experience,”
Yuck. I never want to see a buy button. I understand the appeal on both sides, but I myself will react unfavorably and likely close whatever account I have.
The web was not always a commercial venture, it used to be purely for information. But, I think the commercialization has lead to a lot of growth and good things, and that's certainly ok.
But the "buy" button is too much for me, it's too much commercialization. I want to control when i'm "shopping" or not and this obviously seeks to blur this. They want me spending more money online; I don't want to. It restricts the shopping experience, removing any chance that you might shop around, or read reviews, which just makes it easier to peddle shit. I really just don't want that shit in my face every day.
But I don't doubt it'll work to some measure. And in some contexts for some users it will make a lot of sense for sure. But I suppose I am not in that target audience.