The story of the invention that could revolutionize batteries
qz.com
qz.com
http://www.theatlantic.com/magazine/archive/2012/12/the-inso...
I'm glad to see that there's one more example of actually knowing how stuff works makes everything better.
This can not be true. Tesla will sell a 10kWhr pack for $3500 retail, which is $350.
Nissan will sell me a replacement 24kWhr pack for my LEAF for $5500, or $229. Are they losing money on it? Maybe, but I doubt they are losing THAT much.
http://www.nature.com/nclimate/journal/v5/n4/full/nclimate25...
The most egregious one is the entire base of the article, that we aren't making significant progress in making batteries cheap enough. While I would certainly love to see more progress, this is utter nonsense.
According to http://cleantechnica.com/2013/07/08/40-drop-in-ev-battery-pr..., EV batteries were over $1000/kwh in 2010, and then ~$650 in 2012. According to links in other comments, it's now near $300. This lines up with a fairly consistent drop in price of 22.5% every year.
So what does this revolution consist of?
30% cheaper batteries in two years when it's available, on top of existing progress. So not bad, but also not particularly revolutionary.
The other irritating strawman relates to the second point of the article. The suggestion that product improvements these days are always based on innovation in the product itself, rather than how it is manufactured.
Apple's entire product line at this point is reliant on manufacturing innovation. No other company can produce such impressive pieces of technology at those prices. They do many other things right, but their position at the top is based on manufacturing more than anything.
(they've since settled)
ps: the Sony anecdote was priceless. Haa.. Sony. So many times.