I've been using Ack for a while, and really like it. It saves a few keystrokes, and gives you a nice (colored) output of the results with line numbers as well:
> grep -r unicorn .
./config/unicorn/unicorn_build.rb: logger unicorn_logger
./config/unicorn/unicorn_build.rb: old_pid = '/home/rails/xxxxx/current/tmp/pids/unicorn.pid.oldbin
./config/unicorn/unicorn_production.rb: '/home/rails/xxxxx/current/tmp/pids/unicorn.pid.oldbin'
> ack unicorn
config/unicorn/unicorn_build.rb
10:# logger unicorn_logger
14:# old_pid = '/home/rails/xxxxx/current/tmp/pids/unicorn.pid.oldbin'
config/unicorn/unicorn_production.rb
15:# '/home/rails/xxxxx/current/tmp/pids/unicorn.pid.oldbin'