I like how she states her position so concisely in the last two lines:
We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.
We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.
But I think she is very right to refuse to pay for a scheme that is supposed to increase Apple's market share and not hers.
The most basic cost you have to recoup is that of making the song (studio, musicians, production, what you charge for your voice etc). This remains real money, even if you can make a digital copy of a song for free.
Besides this is based on a "physical product" model of economics and tries to apply it to digital goods. It doesn't relate that well. In an era when tons of people works in stuff that can be "copied for free", there are other models that should be applied (e.g. that you should still pay for the free-to-produce copy).
Absolutely, but that is fixed cost not unit cost. Not recouping fixed costs is bad. But losing money on top of that for every unit you give away is even worse.
The distinction matters just as much as in the past because our economies have not just become more digital, they are also more service oriented than before, and services often do have unit costs. A better analogy to giving away iPhones would be to play a live gig for free.
Isn't your unit cost = Cost of Goods Sold / Units Sold?
Wouldn't the fixed cost producing the music be amortized (over some arbitrary number of years) into the Cost of Goods Sold to produce an accurate picture of unit cost?
> A better analogy to giving away iPhones would be to play a live gig for free.
Or how about this analogy: 3 months of free wireless service with every iPhone?
What to the top artists represent in terms of percentage of sales? It's probably more than 90 percent of the sales from less than 10% of the artists. For them, your argument is probably true.
I would imagine it takes significantly longer for independent artists, especially niche artists, to recover their fixed costs, especially since music sales are basically a popularity contest.
Does anyone know how other companies like Spotify, Rhapsody, Google play and others treat the trial period?
Taylor Swift has probably personally received more than a dozen free iPhones. Even lesser-known celebrities receive multiple copies of all the latest electronics, and just regift them because they have so many.
When she wanted to upgrade to the 6, she most likely did not go to the store and pay for it.
Celebrities that big just receive free stuff shipped to their front door all the time. TVs, electronics, clothes, jewelry, luxury brands.
She said she supports herself on tours, five more music away, you should get more people at her tours. Same for the new band, you don't get discovered on the radio, 5K and they will play your song, it's that easy. Never works.
Play shows for 5 - 10 years, you may make it, or be coached and molded like Taylor, that Canadian Kid, and the ret of them.