(1) They bring an enormous number of new subscribers and that this 3 month trial maximizes revenue for everyone including the artist.
(2) they pay a slightly higher royaly share than spotify in part because of this longer trial.
(3) Apple shares revenue with the artist in the same 70/30 split we see elsewhere and the 30% is the finders fee they get for delivering many of their x hundred million users to the service. Since there's no revenue in the first 3 months, 70% of $0 is $0. Apple eats the bandwidth/server costs of the service in this time with no revenue coming in.
(4) Spotify paid users are fairly happy with that service and won't all switch to Apple Music overnight and the same with people who buy music and radio so it's not like all the money these artist's see turns off for 3 months. The free trial effect will be heavily staggered as a steady stream of users signs up over years.
Honestly, $10 a month to use every app sounds pretty good for me, bad for developers.
You're suggesting a simple view where you look at the average amount people who subscribe to this (e.g. $10/month) service would have otherwise paid, and that if that number is less than $10/month the devs (/musicians) win. This is certainly true.
However, there's the additional benefit that not every user that subscribes will entirely drop their purchasing habits. Perhaps less often, but some subscribers will buy apps (/music) on top of their subscription.
Apple is a super secret walled garden, full of itself. From my experience with people that work there, I doubt any of them would even know why (let alone come out here to explain).
'As someone that knows people who've worked at Apple, I doubt many of them would know the answer to this or be allowed to post here if they did.'
If software developers were compensated for their creative output the way musicians are there wouldn't be so many software developers.
I had a really innovative startup idea once where I planned to have developers work for years to create hit software products that made many people's life better and then get into a crappy van and travel the country to do 90 minute demos of their product for a few hundred dollars.
But only if they had a genuinely successful product mind you, obviously being merely competent at software development meant you didn't get paid at all, you had to actually amass significant numbers of fans of your products willing to come to these demos.
Never did figure out why I didn't get more developers interested in the platform.
You give away a couple of months, get people hooked and you and reap years of recurring revenues. It's a model that works for drug dealers, razor blade makers (Gilette gives away 5 packs of blades in many schools) and SaaS companies.
I don't really feel too bad for Taylor Swift. She doesn't get a dime from radio airplay as an artist. But she benefits immensely from the marketing and promotional value of having it played.
Internet radio is different, as it's not considered to be a public performance.
You were probably looking for formerly.