It's odd, I see a clickbait headline like "why (this and that)...", I start reading and expect an answer to the question right away. If there isn't one in the first three sentences, I scroll down and see 'this shit is long', and I'm not so interested in finding the answer.

Point is, the title will get me to click on the article, but it's probably very detrimental to my desire to actually read it.