Kevin Hale of Wufoo (YC W06) at LessConf 2009 [video]

I really enjoyed this talk. One of my favorite parts was a list of book recommendations Kevin provided at the end:

- call to action

- landing page optimization

- small giants

- the ultimate question (how to design surveys and define meaningful metrics)

- why marriages succeed or fail (john gottman's research on relationships)

- predictably irrational (behavioral economics)

- sway: the irresistible pull of irrational behavior