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"silly ideas is the portfolio of a brazilian advertising creative.

a really silly idea would be to make an integrated campaign out of a digital thought, so don’t be silly."

So tell us more about your agency's involvement in this. Is this a play for free publicity?

I can appreciate the suspicion. No agency involvement whatsoever. This is an idea evolved from conversations with people without a home at the shelter I was volunteering in the winter. Our shelter was only open on Mondays [1] and the shower was a big hit, but the shelter on Tuesdays didn’t have showers. When I spoke with my girlfriend, who was volunteering at the Big Issue Invest [2] at the time, about offering the shower at our place on Tuesdays, during that conversation it became clear that my idea wasn’t sustainable nor scalable, and now we are 11 people committed to getting this done. If you’re in London and want to meet me or come to our next meeting to confirm our legitimacy, you’re more than welcome. Is this helpful?

[1] http://www.carisislington.org/phdi/p1.nsf/supppages/1381?ope... [2] http://bigissueinvest.com

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