Square Will Name Earvin “Magic” Johnson to Board of Directors
squareup.com
squareup.com
Magic Johnson Shaquille Oneil Junior Bridgeman Jamal Mashburn
And plenty of other http://www.complex.com/sports/2015/06/nba-players-who-are-al...
http://www.nytimes.com/2013/11/03/opinion/sunday/in-the-nba-...
Magic's original business, a sporting goods store in Los Angeles called Magic 32, failed. It made him realize that he needed to learn more and he actively sought out mentors.
Recently he was in Michigan for a charity and a young high school football star in Saginaw asked him to become his business mentor. Johnson without hesitation said yes.
http://www.mlive.com/news/saginaw/index.ssf/2014/04/magic_jo...
Why's that? Professional athletes are some of the most disciplined and hardworking people in existence.
Edit: ^^yeah, "Broke" that's the one
http://www.npr.org/2015/01/27/381724445/how-do-some-highly-p...
See also the ESPN Documentary (a good one) called "Broke."
http://www.targetmarketnews.com/storyid03070802.htm
(March 5, 2008) Magic Johnson Enterprises, one of the nation�s leading companies dedicated to serving emerging, multicultural markets, has entered into a multi-year relationship with Best Buy Co., Inc. Through this strategic relationship, the consumer electronics retail giant hopes to strengthen its urban market presence and deepen relationships with multicultural customers. The alliance was announced a few days ago at an internal celebration at Best Buy headquarters in Minneapolis, MN.
Diversity is a hot topic, this is more in that vein than driving anything business value related.
Magic Johnson has tons of businesses, connections, and especially urban markets.
Successful and famous white male execs named to corporate boards are largely PR stunts as well. Board seats are often given out to lend credibility, not necessarily for business acumen.