It is limited and it's still beta-feeling, but I'm all in favor of the competition...having two large companies duke it out to provide the best virtual rendition of the world can only be a good thing.
(On a side note, I wonder how long before this gets used for ad placement...when I'm looking at a city street and see a store with a big Pepsi sign outside, why don't I get an ad for Pepsi if I click on it? The technology exists; if I screencap a region of interest and drop the result into Tineye, it's pretty good at finding matches for corporate logos and giving me a link to their website...)