We know that all corporations that had their inter-datacenter networks compromised (there is no evidence their databases were accessed) have since encrypted traffic on those links, making that a non-issue. The last remaining place to collect data in bulk is between the user and the service, which is what this blog post addresses.
The data-gifting is a figment of your imagination. Nobody will go out of their way to make their own data accessible to a third party for free, and these Internet companies in particular wouldn't share it with anybody.