I think you yourself underestimate how big the market is here. :) One of my tasks for the past few weeks has been to get in touch with companies using Rust, and whereas I expected to be talking to nothing but early-stage startups, to my surprise there are some biiiig companies out there using Rust. People in more conservative environments are only just picking it up now that 1.0 is here, expect many more announcements as to who is using Rust to emerge in the next 6 - 12 months.