If you enable adverts next to your content, you get a cut of the profits (presumably 70%). By default, there are no adverts.
(Updated the comment to remove uncertainty now that I have a citation: https://developer.apple.com/news-publisher/)
(Updated the comment to remove uncertainty now that I have a citation: https://developer.apple.com/news-publisher/)
Update: https://developer.apple.com/news-publisher/
> Monetization is made simple with iAd, Apple’s advertising platform. Earn 100% of the revenue from ads you sell, and 70% when iAd sells ads for you. iAd provides campaign management, targeting and reporting capabilities that help drive your business.
So that's very fair, they don't take a cut if you sell the adverts yourself - otherwise they take a (industry standard?) 30% cut.
https://developer.apple.com/library/prerelease/ios/documenta...
Apple pays you 70% or 100% of ad revenue if you use their Apple News Format. Apple pays you nothing if you use RSS.
How much revenue can I earn when monetizing with iAd? Keep 100% of the revenue from the ads you sell in your articles or channel, or 70% if iAd sells the ads for you. You can also earn revenue from ads sold by iAd that appear in Apple-curated topic feeds, such as Fashion or Technology.