The Bad News About the News
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Any and all of those local papers could have done their own online classifieds. They could have charged for the ad and both printed it and put it online so it was searchable. They could have charged for one or the other or both. They could have all collaborated and syndicated their individual classifieds into one big database too.
But they did none of this. They fundamentally didn't understand their own businesses in the face of change. And their businesses are failing as a result.
It's sad of course. And it's probably not good for society in the short term. But it's hard for me to get too worked up about it; it's not as though they didn't have HUGE advantages versus craigslist. They just didn't take it seriously and it ate their lunch.
I'm also aware of a print shopper with great circulation which had upper management that saw this coming in the mid 90s, and went to their top management with plans to leverage their print business to become a CL and eBay competitor. Upper management shut them down... until about 10 years later (obviously too late).
So you're right. This seems to be pretty self-inflicted. But it doesn't change the fact that these aren't just businesses we're talking about, fungible with any other businesses. They're the businesses we bought our picture of the world from. News organizations having a grassroots revenue stream is a really good way to make sure they're not captured in certain ways.
I think in the long run this'll probably get sorted out. But you are both right that in the short run it sucks.
Personally I'm loving what John Oliver is doing right now; it seems like every week he tackles some kind of genuinely important topic and has such a scathing review of it. They do such a good job that the institution's bad behavior is funny insofar as how misguided it actually is.
It's also depressing that one of the better news sources available right now isn't CNN or some "legacy" media, but rather a guy who came up through The Daily Show.
I think the reason that Last Week Tonight does so well is that they aren't beholden to anyhow. Most legacy media has somehow convinced itself that it needs access to politicians in order to report the news. That has led the reporters to be very deferential to people in power, which prevents them from asking tough questions or for evidence or proof of various assertions by those they quote. And because of that, they've watered down most of the value of their various brands.
It's definitely sad, but I think that in some way these folks did it to themselves. When everyone is reporting "An anonymous government official said Snowden hurt us lots, and he is a bad guy" it's safe to say that they're not really doing their jobs.
The show runs on HBO, owned by Time Warner, who owns CNN.
I think what I meant was "Last Week Tonight isn't beholden to politicians" (but I didn't get that out quite right) which affords them the luxury of pointing out how stupid a lot of policies are. They don't need to call $politician up for information or a quote or whatever, so it doesn't matter if $politician doesn't like the show and won't play along.
I think the show will continue for quite a while due to excellent ratings, and those ratings are largely because they're doing the actual work that reporters are supposed to do. I think a lot of legacy newspeople confused what you did in order to do your job with the job itself. In other words, that the ends were the results they were after (having an article, getting on TV, etc) rather than having something important enough that there was no alternative but to write an article or what have you. Getting published was the goal, not having something worth publishing.
Management pulled the plug on that project (because of course online was not core business and they were afraid it competed with print), only to years later buy a startup to get back in the game...
Or something.
(in all seriousness though the structure of Reuters is very interesting and designed to prevent capture)
https://en.wikipedia.org/wiki/Thomson_Reuters#Purchase_proce...
The local major network affiliate broadcast TV channels still have something resembling the monopoly newspapers had.
I think we should get worked up about it.
Yes, they deserve to fail, exactly as you said. "They" here is a very small group of people, those running the Post and other papers.
But also as you said, this is probably not good for society - a far, far larger group of people. I would say that this is not just probably not good, but almost certainly not good, barring a miracle.
So yes, it would be just for a small group of people to get their comeuppance. But for all the rest of society, we are losing one of the crucial mechanisms of a functioning democracy. That should terrify us.
The larger problem is how do we extract bias from media as I suspect that comes back to money.
Maybe with more direct democracy but it has some flaws too.
The much stronger central point that needs to be answered is "Where will in-depth investigative journalism get funding to continue?" Yes, in-depth investigative journalism is not all that traditional media does/did. Yes, some of what investigative journalism does can be taken over by better data-mining and cheaper methods these days.
But there remains, after all that, a certain amount that cannot be done by bloggers and data mining. That's the central question posed by this essay that needs answering, and it's obvious there isn't a good answer right now. That doesn't mean saving traditional media is the best way to solve this problem, but it does mean this aspect of traditional media needs a viable replacement we don't have yet.
From people like Snowden and Greenwald who are willing to sacrifice their lives to get the truth out. As has always been the case. Media for the most part has been a mechanism for distributing propaganda. That business losing its profitability does not concern me one bit. As for people who want to be reporters losing jobs and not having that as a career option, well this is a systemic problem with the new economy, and that is a much deeper problem than a business model not working any more because of tech.
Greenwald is bankrolled by a generous billionaire, for now. Relying on such generosity does not seem wise. Would he be as effective if he had to balance a full time job?
Secondarily, the idea that there is some sort of strong divide between "bloggers" and "journalists" is a fantasy. A journalist is someone who does journalism, period. It doesn't require a degree or special training, it requires doing it well. And there are many folks who have been doing it well despite being outside the realm of traditional journalism. It's insulting to call them "bloggers" or "amateurs" or whatever other nickname you can throw at them. To the degree that they do professional quality journalism, they are journalists.
Meanwhile, we labor under this idea that the established news media has been a particularly good example of journalistic quality. Largely this is because there weren't other examples to compare against. The reality is that the actual quantity of legitimate reporting, investigation, and worthwhile analysis in a newspaper or in a TV news broadcast has generally been incredibly tiny. A slim collection of pages, a handful of minutes. But we've gotten used to the patterns, the production values, the mythos, the sense of gravitas.
The reality is that most of it is pablum and the rest is thin gruel. CNN? An alien from another planet who just landed on Earth would look at the media and tell you to your face that there is a hair's breadth difference between CNN and buzzfeed, and not always necessarily in the favor of CNN. Most of the rest of the media is in the same shape, with only the tiniest handful of exclusions.
As you allude, preserving the traditional media isn't the right way to solve the problem, because they weren't solving it. Indeed, in some cases (FOX News, etc.) they have a tendency to make their viewers less informed and more ignorant. We shouldn't be asking ourselves how to get back to the glory days of the traditional media, that's largely a fantasy. We should be asking ourselves how people become informed in the digital age, and that's a much vaster topic than just the "news".
The Bob Woodwards of the world don't come out of a vacuum. They're part of a larger system in which digging into a problem takes time, and many don't succeed. That means you need a lot of people trying to do it. That means you need some system that is paying for and encouraging people to do this, you can't rely on a couple of independently funded bloggers to carry the load for everyone.
Given your "most of it pablum" talk above, I can guess you don't know anyone who works in a good newspaper or a local television station's investigative unit. I agree 24 hour news networks are full of filler. Local news and the better newspaper's are a better representation of what "traditional journalism" looks like. They just have vastly reduced resources. But you get the people we're talking about here who dig into stories and find out what's going on. And when you talk to them, you hear about journalistic integrity. Yes really! I know it's fun to be cynical on HN, but journalistic integrity is a real thing that is alive and well but its funding is dwindling.
Post-Iraq (and in the days of government-backed Snowden-smearing) that's a problematic statement. If the statement is true, democratic governance is already dead (since news media clearly do not see themselves as watchdogs anymore, nor do they act like they were). If the statement is false and democratic governance is still present, then it clearly does not depend on "news as we know it".
As the article discussed, the universe of news providers writ large has certainly moved in two directions that are problematic: (1) ideological coverage, i.e. the big cable networks, and (2) "short-form"/entertainment/listicle-style coverage that optimizes for page views instead of content, i.e. Buzzfeed (although they're developing a helluva investigative section and stole Mark Schoofs from ProPublica).
But just because the balance has shifted does not mean that all news media have suddenly abrogated social responsibility. The legacy papers aren't dead yet and their quality hasn't diminished notably; on the new media front, folks at places like Ozy and Vox Media aren't half bad at balancing the pageview-centric culture of most online media with depth and quality of topic selection and reporting.
In short, I don't think that statement is problematic at all. The author is worried about the sustainability of quality news, but it seems wildly inaccurate to deny its current effectiveness at promoting governance.
That's a pretty massive generalisation as well. After Judith Miller, Jayson Blair and today's Tom Harper, I would say there is a good amount of data indicating the quality has in fact diminished across the board. The WaPost itself is a symbol of this decay: in 30 years they went from Watergate hounds to Iraq-invasion cheerleaders. If you look at the average column nowadays, it's all a bunch of "senior official sources" briefing utter lies in order to further their agendas.
> but it seems wildly inaccurate to deny its current effectiveness at promoting governance.
I guess it depends on what you mean by "governance".
Note that I'm not saying this shift is entirely the result of market pressure; increased knowledge of the mechanisms and inner workings of news media has produced an increased amount of skilful operators, people who know how to manipulate and interact with journalists better than ever. Still, I think the trend is quite clear.
I have no reason to believe it was better in the past. News organizations are human institutions, and like all the others they struggle with corruption and other failings. An major example off the top of my head:
http://www.nytimes.com/1990/06/24/books/the-journalist-and-t...
Well, Blair was good at catering to his editors; he knew his editors would love a story about frat boys behaving badly. How does that manifest in the work of more cautious reporters?
Should I really bemoan the loss of a system in which a handful of individuals picked the news which was deemed worthy of publication or air-time?
What is a better alternative? I'm not sure I know an answer. Crowd-sourcing editorial decisions doesn't seem useful. The crowd lacks expertise to judge what is important, at least in many fields. Also, they (well, we) censor what is unpopular or uncomfortable. Also, outside algorithmic aggregators like Google News, editors still make the decisions.
Consider tech news. Would the general public do a good job of which tech stories are significant? (Hacker News readers are a specialized subset, and still I don't agree with most editorial decisions.) It's the same in economics, domestic policy, foreign policy, etc.
At the end of the day, someone has to decide. And I'm yet to see an algorithm or crowdsource method that does it well.
Its always good to remind ourselves that we are in the middle of the greatest social revolution since the invention of the printing press.
Which current revolution are you considering which surpasses all of those?
https://books.google.com/books?id=Vc-0lrtU2ZgC&pg=PA486&lpg=... says that the civil rights movement was the "greatest social revolution our nation has known since the Civil War."
https://books.google.com/books?id=SoZMO6lYDNIC&pg=PA209&dq=%... talks about the social revolution from the ancien régime to a new society of individualism and economic ties.
https://books.google.com/books?id=wff_AwAAQBAJ&pg=PR6&dq=%22... writes "I hope the republication of this detailed account of the greatest social revolution of the modern age will be of service to students who are interested in the origin, background and early vicissitudes of the Soviet state ..."
https://books.google.com/books?id=YT-WLCYbLqMC&pg=PT70&dq=%2... comments "The second entrenched reality, this one testing social conservatives, is the sexual revolution, perhaps the greatest social revolution in human history. The invention, and popularization in the mid-1960s, of the birth control pill ... meant that for the first time in human history, women could reliably control reproduction without abstinence."
https://books.google.com/books?id=_6aS8Y4O1MMC&pg=PA220&dq=%... "Perhaps the greatest social revolution in this century in the United States is the influx of women into the paid labor force."
https://books.google.com/books?id=gVUKAQAAIAAJ&q=%22greatest... writes "The English Industrial Revolution, Edwards points out, "was probably the greatest social revolution which has occurred on this planet" ; yet there was almost no violence connected with it."
From a different angle, the Industrial Revolution is to body as the Internet Revolution is to mind. The Industrial Revolution leveraged mechanical power to replace human and animal power in the production of goods. The Internet Revolution is leveraging communication to increase the power of the mind in the production of new ideas and knowledge. This has exciting implications for the future if you understand role of the mind in human development and our history.
> Printing, gunpowder and the compass: These three have changed the whole face and state of things throughout the world; the first in literature, the second in warfare, the third in navigation; whence have followed innumerable changes, in so much that no empire, no sect, no star seems to have exerted greater power and influence in human affairs than these mechanical discoveries.
My goal in giving all those quotes was to suggest that the very phrase "greatest social revolution since the invention of the printing press" is likely hyperbole.
Also, it wasn't until the 1800s that the newspaper in the modern sense it came about. Other pieces of technology which have had caused social revolutions include the telephone, telegraph, radio, television, camera, automobile, train, airplane, and water and sewage treatment. It's hard for me to really tell which is the greatest.
"The Internet Revolution is leveraging communication to increase the power of the mind in the production of new ideas and knowledge"
That comes across like you have left out a chunk of history. The "Internet Revolution" is a subset of the Digital Revolution. Even then, information systems started in the late 1800s, such as the vertical filing system (created by Edwin G. Seibels in 1898) or the Hollerith cards used for the 1890 census.
For that matter, we are still in the Space Age and the Jet Age, and we still use the Information Superhighway, but those terms sound outdated to people who use GPS to figure out directions. "Internet Revolution" to me is starting itself to sound a bit dated.
I think you are getting mired in concretes and missing the forest for the trees. Moreover, I don't know how old you are but I suspect you are too young to realize how the world worked prior to the internet. It is true that "it wasn't until the 1800s that the newspaper in the modern sense it came about" but this is irrelevant to my point. The modern form of the newspapers was the endpoint of a long consolidation -- ripples from the invention of the printing press. Nevertheless the modern form survived for over 100 years.
Once the social role of newspapers was established it was impossible to supplant them prior to the internet. The New York Times (primarily) really replaced the Catholic Church as the cultural maypole. Moreover, if you were even alive in the 60's and 70's you would know that all the major TV networks took their lead from the NYT, they were followers. Old habit die hard so TV continues to follow in the internet age (partly because TV is now just entertainment not a major cultural influence). I think we agree TV was a major technological creation and certainly changed society but it did not challenge the newspapers for social power and influence nor change the power structures of society like the printing press or the internet. Today the NYT is dead as a cultural institution and something WILL take its place but I don't think anyone really knows what that will be.
In any event, my point is obvious to me but won't be obvious to everyone until 100 years out which is the nature of a revolution of this scale.
FWIW, I'm about as old as ARPANET. I also have a special interest in information systems of the 1950s and 1960s - the era of the "information explosion" - and have been reading many papers and essays from that era.
What you say about the Gray Lady is true, but only a part of history. I'm also old enough to remember Walter Cronkite's "And that's the way it is" signoff. You might remember that Johnson is said to have said "If I've lost Cronkite, I've lost Middle America" after Cronkite's "Report from Vietnam: Who, What, When, Where, Why?" editorial.
"The New York Times (primarily) really replaced the Catholic Church as the cultural maypole."
That is nonsense. For one, it's American-centric, as "The Times" of London (and source for Times New Roman) used to be much more important on the world stage than the NYT. The NYT both started later than The Times, and derived its name from the London paper. Remember, it was The Times (of London) which first reported on Krakatoa, which was the first major natural disaster to appear after the world-wide telegraph was put into place. Not the NYT. And London was the world center in telecommunications.
For another, the US was anti-papist long before the NYT started. The Catholic church was not a 'cultural maypole' in the US. (And how delicious to use the pagan maypole to describe the Catholic church! But do you mean 'touchstone'?) We were still wary about Catholicism in 1960, which is why Kennedy declared "I am not the Catholic candidate for President. I am the Democratic Party's candidate for President who also happens to be a Catholic. I do not speak for my Church on public matters – and the Church does not speak for me."
Early American anti-papist leanings come from its British cultural heritage. Great Britain was institutionally anti-Catholic since the Act of Supremacy of 1534 and restrictions against Roman Catholics were still in place until full Catholic Emancipation in 1829.
It's easy to prove me wrong. The NYT started in 1851. Can you demonstrate how the Catholic church was an important 'cultural maypole' in the US before then?
> I think we agree TV was a major technological creation and certainly changed society but it did not challenge the newspapers for social power and influence
Yet there are articles like "The Kennedy-Nixon Debates: When TV Changed the Game" describing the growing social power and influence of televion http://time.com/26035/kennedy-nixon-debates-1960-the-tv-land... . And the modern day Hearst is Rupert Murdoch, who started in newspapers (and bought 'The Times' and 'The Wall Street Journal') and also several TV networks, including Fox News, which he uses to help influence US policy.
It's hard to argue that Fox News does not have significant social power in the US.
And the major cultural development, from sports to political debates to "Game of Thrones" to satirical news sources likes "The Daily Show", are still structured as TV shows, even when they are 'broadcast' over the internet.
Again you need to widen your context to the whole history of Western Civilization. My point compares the Catholic Church prior to the printing press (1400's) and the NYT prior to the invention of the internet (1900's) -- this was Shirky's point too.
Please demonstrate the validity of that statement.
In the "whole history of Western Civilization", when did the NYT become "the cultural maypole" of Italy, Mexico, and Brazil, and have more cultural influence than the Catholic Church?
How is it that The Times of London did not have similar sway on the world stage in the 1800s, nor the the BBC (especially with the BBC World Service) in the 1900s?
Why do you pick "Western World" when the Catholic church also has a big influence in Africa (140 million members) and the Philippines (80 million). Which has more social influence in the Philippines, the NYT or the Catholic Church? Which has more social influence in India, the NYT or the BBC?
The News Industry is dying. But the creation and effective dissemination of important information is thriving.
At any rate, there will always be journalism even if it is wildly unprofitable for the same reason there will always be musicians. Long form journalism is often advanced as the biggest loss - I don't see the equivalent of t shirt sales or patronage keeping it around but I haven't seen any numbers either. Anyone know how it is actually doing?
This is a very sexy narrative, especially for newspapermen, but I think it's a false one. The problem hasn't been ad dollars, the problem was that newspapers survived largely because they were a medium and because they had a sort of monopoly on a communication channel that people had come to rely on.
The reality is that newspapers had not been doing a particularly good job for a very long time. The conceit is that the office at a newspaper is a buzz of journalistic activity. The reality is that it was mostly drudge work, just going through the motions to ensure that classified ads, lazy PR puff pieces, marmaduke cartoons, and regurgitated wire reports got churned out day to day. The kernels of quality, original reporting, investigative journalism, have typically been very tiny even at the best newspapers of the 20th century through today, and completely absent at many others. It's foolish to believe that people didn't notice, that the public doesn't care because they are just a bunch of uninterested, unsophisticated louts. The news media spent decades methodically transforming themselves into a useless, valueless tabloid media caricature of themselves.
It's shocking that some of the best journalism in traditional media being done today is being done by comedians. But the narrative that newspapers are dying due to no fault of their own remains firmly entrenched, and for that reason I don't expect them to be able to claw themselves back from the abyss they've found themselves in.
"The newspaper industry was not in the business of delivering the news, it was the the business of delivering ads."
News was their product, but they made their money by delivering ads to everyone's doorstep on a daily basis. The subscription rates they charged consumers were insufficient to cover their costs (by a large margin). The rest of the revenue was made up in classified ads, job listings, consumer ads, etc. None of those markets were particularly efficient, and as a result the industry was highly exposed to any changes in those markets.
Enter the internet, and:
1) Craigslist probably dropped the industry revenue about $20B/year.
2) Monster.com and competitors took another $10B/year or so.
3) Google, Yahoo, DoubleClick, etc took another bite. Though less so, ironically, because newspapers are still considered a great vector for brand advertising, and that sort of advertising is still difficult to quantify online.
4) Equal access to worldwide publication means that you (the consumer) are no longer fully reliant on your local paper. You can read the best article from the best source. This has multiple consequences, good and bad for publishers. The good (well, for cost reasons, not quality reasons) is that publications can skip covering events that will be better covered by a syndication partner (like AP), or just re-hash content from the local sources. The bad news is that the local market no longer has to buy your paper, and can now find a better source online.
The industry also continues to make a lot of strange choices, which don't help. For example, they make more with an extra 20% distribution on ads (publication dependent) than they do from the entirety of their subscription revenue. Given the demand elasticity for news content, one would then expect publications to drop subscription fees entirely. That they don't is somewhat mind boggling, but the explanation I received was that "distribution" (printing, shipping, etc) has its own P&L (for historical reasons). The other angle might be "exclusivity" (you value something you pay $6 more than something you get for free), but I am not enough of a brand expert to judge this argument.
The industry also tries to latch onto online subscriptions and micro-payments, which is maybe the stupidest thing I have seen them do from an economics standpoint. The numbers just don't add up (the number of people willing to pay versus the opportunity cost from lost ad revenue). Even if every person on the internet paid into a newspaper subscription fund, we are still back to the industry was never in the business of selling news.
How does Google make money?