I personally wouldn't use Dropkick, simply because you bash your "competitor" (not really since you charge 30 bucks for a simple CMS) in the first headline.
Wow, seriously? A single meal can cost 30 bucks. As a software engineer I'm offended that people don't want to pay the price of a single meal for something that provides a lot more value.
I won't buy it, because I already have a good toolset, but it seems like a good solution.
... and also as someone who makes websites for owners of small business, having something simple is paramount. Joomla is too complicated because it does too much. Wordpress is great as blog software but not created as a cms. They need a page editor, an easy way to add something to a menu and maybe some custom dbfields like imagelists, filelist so you can output these separately in the template.