The content is not subject to old copyright contracts, which is typically the argument not to launch something in Europe and its crazy copyright situation. And twitch is available everywhere.
If Google wants this to become a success, shouldn't they roll this out to as many people as possible and hope for network effects?
Ex: Youtube keeps suggesting me German videos even if all my accept-language headers and settings are set to en-US.(I'm in Switzerland, speak French). Also, you only see populars videos from your country. Wich makes no sense when the total population is less than Paris.
Seems like Google started segregating content by location and country language, it's sad and arbitrary.
I know people from all over Europe, they all expect gaming content to be English.
I'm Norwegian, but I run all my software in English. Linux distributions are the only ones having trouble with my 'strage' locale and language setup, but that's fully due to incompetent devs.
At the very least: translation?