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Planet Money on NPR did a piece recently on how WotC avoided some of these issues and made the card game such a success twenty plus years ago.

There's also some interesting anecdotes regarding the Hasbro buy out.

http://www.npr.org/sections/money/2015/03/11/392381112/episo...

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That was not well researched though, if at all - it's by complete outsiders with little actual knowledge of what happened. Even the person they talk to (Skaff Elias IIRC) gives them a dubious offhand anecdote. It's a Malcolm Gladwell level story.

The stories about the Hasbro buyout I was thinking of were actually from Peter Adkison's blog, read that just after hearing the NPR piece and got them mixed up:

http://www.peteradkison.com/blog-entry-3-wizards-of-the-coas...

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