Great article. Similar to the author's observation, my own experience is that consumer patterns have changed dramatically in recent years and a new generation of entrepreneurs is now at the best and unique vantage point to visualize what their peers need and want. So this is not about solutions looking for problems or problems looking for solutions. It is about creators of solutions being also the consumers of solutions ("entre-sumers"). There is much less need in gambling lots of money and wait to see "if the dog would eat the dog food". Entrepreneurs are the "alpha" dogs. We are our own "surrogate" customers which means that we don't need a lot of money to "supersize" our company anymore. As struggling entrepreneurs, I agree with you wholeheartedly that our first directive is very simple which is not to get funding but to acquire customers.