Ruins the experience. Fake followers. Fake tweets. Just don't understand how it hasn't been fixed yet.
These fake accounts are quite difficult to detect.
The accounts that are easy to detect are avoided anyway, since users get to manage their own subscriptions. Some are even cherished for their novelty - horseebooks, etc.
Detecting these covert accounts means being a middle man for whichever party lays a claim about source - and this makes Twitter a middleman for other parties' curation.
They will submit requests to have these taken down (as the State Department did to Youtube to take down Al-Alwaki's videos) - though currently Twitter is not very cooperative.
I do not know how Twitter would handle a problem like this itself.