The difference in the two approaches (Apple/Google) is HOW it uses the data and the amount of data it collects/has access to.
>> "Mr. Cook also failed to fairly explore the substantial benefits that free, ad-supported services have brought to consumers worldwide."
Of course he didn't explore it - he'd be an idiot to explain to everyone the benefits of the very thing he was trying to say wasn't good.
>> "If Apple really didn’t think that its customers should trade their data for free services, you’d guess that it would build its own ad-free web search engine for its devices."
No you wouldn't. A search engine is difficult to build, expensive to build, and hard to do right. Instead they offer users Google as default (which the majority of people would want) and a more private alternative in DDG.
I could continue going through the article explaining how it is utter rubbish but it should be pretty obvious.