Ukrainian largest bank launches online authorization via selfie

They already used such practice in some cases.

When you get a card in bank branch, they take photo of you holding a card to prevent you from claiming that it was not you.

So they went further and started to require a photo of person holding a card in mobile app and it seems they deployed same checks to web banking.

Before they added selfie there was tho-factor authorization i.e. password + sms for private persons and digital signature (national one, similar to ecdsa) + sms for enterprises.