Also, Readability tried something similar. Didn't work.
https://gigaom.com/2011/02/01/419-readability-intros-subscri...
https://gigaom.com/2012/06/13/readability-ends-publisher-pay...
https://gigaom.com/2011/02/01/419-readability-intros-subscri...
https://gigaom.com/2012/06/13/readability-ends-publisher-pay...
Plus since then there's been the invention of these Taboola and Outbrain type ads which are like the ISIS of advertising. Because of them I'm sensing a lot more people are ready to declare war on web ads.