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Another approach would be to use the Backup API's provided by Google/Apple. http://developer.android.com/guide/topics/data/backup.html

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I second this. Don't know how it works for iOS, but for Android it is straight-forward. And should be even more now with the new automatic backup for Android M [0].

You would have people keep their data as they update devices, no need to build an API, but would lose the analytics part that you mentioned.

[0] http://developer.android.com/preview/backup/index.html#overv...

This looks great! Yeah, I'm loving the idea of using something like Parse or the backup service.

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