The Startup War Chest
jordhy.com
jordhy.com
This is one way of functioning. There is, however, another approach. It's called the Blue Ocean Strategy. Here's an excerpt from the wikipedia page [1]:
Unlike the “Red Ocean Strategy”, the conventional approach to business of beating competition derived from the military organization, the “Blue Ocean Strategy” tries to align innovation with utility, price and cost positions.
- The battle for talent - The battle for capital - The battle for partnerships - The battle for distribution, etc
In the context of the article I also make the argument of startups being at war with the government and even customer that are hesitant to adopt new technologies. Take the case of Uber for example. Class act Blue Ocean against the status quo albeit at war against governments, similar rising companies, etc.