I thought about it quite a bit before the launch and decided against it. The reason is the same reason I haven't gone for any of these: AW is putting all its effort into being something that it's not (a fashionable watch) instead of being the best of what it is (wearable arm tech).
The watch started out as a utility on the arm and evolved into the time masterpiece or fashion piece that it is today. These 'watches' are attempting to skip all of that evolution instead of defiantly re-evaluating what a modern utility on the arm could be.
I'm personally in agreement with the author but not for the same reasons. I think the AW, Android Gear and what-have-you are definitely going to fizzle out in face of some future revolutionary device, possibly before then: people are going to grudgingly realize that they have a phone in their pocket and that they don't need another one on their arm.