Apple Maps Vehicles
maps.apple.com
maps.apple.com
High entry point = lack of competitors.
As for the short life: New development is always occurring, meaning up to date images will always be needed. These cars could also be contracted out to real estate firms to take up to date photos of neighborhoods where new development is proposed.
>Also, doing the same thing, the same way, that competitors have done is foolish.
They've done the hard part and validated and created the market for street level photos. I wouldn't consider Google, Bing, and Apple as competitors unless they sell their street level data. Perhaps they do, then I would be uninterested.
This business model wouldn't be the same as Google, Bing, and Apple either. They are using street images to create a better UX for maps. This idea would be using street images to sell to enterprises who would then use this data for whatever purposes. B2C vs. B2B.
And they have ~180 billion in cash collecting nothing but interests. I'm sure the interests alone are paying for these "unnecessary" expenses.