They deserve any backlash they get. I've worked for many of the big software and hardware vendors over my career - and their executives talk about security but they don't really care. They will do just enough to convince buyers that they are secure - even when their own engineers tell them how easy it is to break in to the system (those engineers that haven't been fired already for actually caring about customers.)
Their tax breaks and corporate subsidies will more than cushion them in their hour of supposed need. And I imagine PR like this will enable them to also raise prices here and there, so extra win.