Maybe what people say they want is different from what they want. They might say they want to eat healthy and still stop by McDonalds on a regular basis.
INC did an interview with Markus Frind where he talked about not necessarily trusting what his users wanted when it came to partners. He's got an algorithm that suggests people for matches even if they said they wouldn't be interested in the person:
... if you tell Plenty of Fish you want to date blond nonsmokers but spend all your time gawking at nicotine-addled brunettes, the program will adjust
(The quote is on page 4: http://www.inc.com/magazine/20090101/and-the-money-comes-rol... )
... if you tell Plenty of Fish you want to date blond
nonsmokers but spend all your time gawking at
nicotine-addled brunettes, the program will adjust
Every other old, tired company is trying to re-brand itself to be hip ... huge studios back "indie" films ... conglomerates buy the cool clothing company
Maybe people can just sniff it out now