I think, if you look at it from the perspective of a user who wants to switch from Android to iOS, this tool makes the job easier. And I wouldn't fault Apple for making this transition smoother, they're being "customer-centric" in my books. Is it not that you can take your data and move to any other platform the entire selling point of Android and the openness?

I'd venture that Google's tightening its grip on Android and making it more closed than it ever was. A high profile engineer, JBQ, quit AOSP project for a reason. As an android user, one is already consuming a lot of Google resources for free; and Google isn't going to sit back and not make you pay for it.