I would think they are targeting units in the hundreds of millions, if not billions of units over the next five years to get to scale.
The the lower power opportunity makes it an obvious choice for mobile devices (watches, tablets, phones) if the technology proves out.
This is just another in a very long list of proclaimed traditional RAM killers that has been touted, only to come up empty on price or performance. In this case, it's going to be price and capacity. In my opinion this product will turn out to be far more difficult to manufacture at volume than what they're admitting. Five years from now, you still won't be able to buy it at scale for a competitive price.
For them to enable the manufacturing of billions of units of a carbon nanotube product, would practically make them wizards of chemistry. Nowhere on earth are carbon nanotubes being manufactured like that, and there's a good reason for why that is.
It sounds like they want to get this out in the marketplace. If we see two to three manufactures that can bring tooling up, and if they don't collude on price, I would think the consumer costs should come down due to the competition.