Instead, I found that people became surprisingly flustered - including one who said that "like a lot of things on there, it sounds cooler than it is" and went on to question his own commitment to the field. I asked about the project because it sounded awesome, and, when I pressed him to please tell me about his role, it was awesome.
I think that many people are not prepared to discuss every item on their resume. I don't think that's great, but I don't want to base a large amount of my decision on that fact. This question threw them off for the rest of the interview, so I've stopped asking it.