If I visit one page, I'm likely to visit several more. If I see an interesting page, I'm likely to forward it to friends. If I happen to have 1M twitter followers, my visit could spark a cascade of visits.
Unless your models of site visits are very good (good enough to verify independence), you would need to examine logs to determine if effects like those above kick you completely out of a domain where independence is a good approximation.
Note, time-dependence (a non-constant but deterministic rate λ(t)), is usually easy to cope with. Lack of independence is much harder, because then you are left with Cox processes (http://en.wikipedia.org/wiki/Cox_process) and worse.