Why Amateurs Build Better Online Communities Than Businesses

Amateur: Etymology: Fr < L amator, lover < pp. of amare, to love

http://www.yourdictionary.com/amateur

People who do something out of "love" are going to be far more effective at nurturing a sense of community than people doing it for money. You can't pay people to care. They either do or don't. Given enough money, they might fake it to your face for a while. Given a chance to make more money elsewhere, they will drop you like a hot potato. Trust is a very hard thing to recover once its been broken.