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But what is a 'coder' and why should someone - male or female - want to become one?

Its a synonym for Developers in the UK.

I doubt that very much.

Why? I have a lot of experience in the UK and that is how I would see it

Do you work in the UK ? The term "coder" is pretty common in the mainstream press.

It helps to make it clear that a developer isn't as important as a business person or journalist.

Yes keep the oily engineers outside other wise they might start wanting the same status as us :-(