Adblocking and the End of Big Advertising

"That’s $14.17 a month. In other words, we could replace the entire advertising industry with a 10–20% bump on our internet subscription fees either on our cable or cell service bill. In fact, it wouldn’t even have to be this high, since we only have to replace the revenues received by publishers, and not all of the expenses of the existing ad industry, which could be entirely disbanded."

So..how will a tiny Wordpress site get their cut of this revenue? I thought net neutrality was supposed to de-couple content from the Internet provider (IE: it's just the highway). But this article seems to want to put them together again.

If there was some kind of revenue sharing, it would basically put all of the money into the hands of the top 10% and the rest would need to survive on scraps.

The unintended consequence would be making it more difficult for startups to survive and making big companies, even bigger.

theres a strong need for a revolution of ads in my opinion, who doesnt have adblocker or sth similar nowadays. Guess the ones that can do that will be the next google/facebook revenue-exploding wise:)