The efficiency stems from having little to zero synchronization cost for readers in a read-mostly workload or workload that just isn't update-intensive. In addition to that, note that a deferral interface is available so writers basically never have to block until it is actually safe to free memory. URCU and ck_epoch all share those desirable qualities.
2) "RCU algorithm I've seen ... protects with a read-write"
The synchronize portion of RCU and RCU-like systems is almost always heavy-weight. Applications that adopt URCU can typically afford this.
3) "no algorithm more efficient than a general purpose GC"
All the blocking schemes are magnitudes more efficient but the trade-off is that it isn't generally applicable. However, they're still applicable for plenty of workloads. We are starting to see more GC mechanisms adopt SMR-like techniques so that may change.
4) "Common authorship, BTW, says little"
Not in this case.
If you would like to learn more about the performance trade-off with the various mechanisms, I suggest http://www.rdrop.com/users/paulmck/RCU/hart_ipdps06.pdf and the URCU paper as a start. I've some additional numbers on something similar at http://concurrencykit.org/presentations/ebr.pdf
Paul also has a good introduction up at https://queue.acm.org/detail.cfm?id=2488549