> the transparency and accountability of governments has increased in response to many of those exact same services
please don't pretend the problem is solved because small parts of it came out in the open two years ago.
very little has changed, and the battle is still ahead.
Google might have publicly stood up against government spying in particular (hey, who wouldn't be pissed off if the gov hacked and tapped into your private internal networks), but they are not at all innocent in the War on Privacy, when it comes to their own goals (whether that be advertising, stakeholder value or even their current good-guys motto like "organizing the world's information") they are willing to do exactly the same things.
we're heading towards a future where mega-corporations like Google, Apple, Unilever (etc etc) will be entities operating on the same level and scale as nation-states. indeed cyberpunk professed.
so it doesn't make sense to me at all to trust Google any more with my private data than I would trust the US, or the Dutch government / secret service.
or let's put it another way, because I just happen to have not been born a US citizen, it means that according the USA, I have no right to privacy at all (I've seen people argue this even on HN). the USA is in a unique position because almost all Internet traffic passes through a US network at some point, and my data is completely fair game for the NSA to slurp up, process and store in any way they see fit.
now, my smartphone happens to be Android. so in this future, similar to a US citizen, my data would be protected by whatever little rights Google's privacy policy provides me. but not Apple's privacy policy. so any time I'd message an iPhone user ... get it? but it gets even crazier, because I sent my message with WhatsApp, which is owned by Facebook, of course the network is US territory, and so my bits spread around the world like glitter lipstick.
and all the while, just like today, everybody keeps arguing that it's okay to slurp the other's data, because their parent-entity needs that data to protect them. that idea, that very US-vs-THEM reasoning, is why mega-corporations and branding (as we've seen since the early 80s, described by Naomi Klein) are pretty much the same phenomenon. it wasn't quite as obvious back then, but it's the new nationalism for the new nation-states. "Google can have my data, because I'm a Googlian", "it's okay that Apple steals their data to protect us, because they are not iPeople, like us"