The GP is right, I started using Cassandra right before they got a hardon for "CQL" and the docs used to explicitly layout the data model when using the thrift interface. (The Thrift data model is basically what you get when you use COMPACT STORAGE, we still using CQL). Simply put, I bet the 30x increase in performance is
not because they used COMPACT STORAGE, and is because Map/collections have terrible performance, and COMPACT STORAGE forced them describe the data the "right" way.
Instead of using a map (or COMPACT STORAGE), they should have defined their schema upfront (one of the limitations brought on by not-SQL). However if they didn't want to do that then COMPACT STORAGE is obviously a better solution than using a Map.
To answer your question about COMPACT STORAGE, standard CQL basically does the work for you (in terms of parsing the "xsv") but you have you define the schema upfront (as in, you have know all the map keys before hand). The reason they tell you not to use COMPACT STORAGE is for those cases where you don't need a dynamic schema, using COMPACT STORAGE doesn't really get you anything.
Lastly, IMO, I wouldn't touch CQL Collections or COMPACT STORAGE unless absolutely necessary. If you do need a dynamic schema I would rather encode the data as a msgpack or protobuf blob.