In an alternate universe not too dissimilar from our own, Pipes is an independent startup and this announcement is Yahoo buying it for 8-9 figures
It definitely inspires a "never forget" kind of mindset, such that I don't trust relying on a SaaS that I don't have a personal exit strategy for.
https://ifttt.com/products/do/button
Their site aesthetic is trying to be Nest-y, but the UX does not communicate simplicity at all.
The only thing Pipes would need is a .io domain and it could be dressed up as the Next Cool Thing which LargeCorp is desperate to get its hands on to prove it's still cool.