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Oh, my first thought was "that's one company I haven't heard of in a long time". Figured Lycos is trying to do something cool for their come back. Guess not.

I would think that using the name Lycos would hurt the company.

I thought that too. But for some reason Ybrant is hell bent on milking it. They are still running the Lycos search engine and are slowly transitioning all their B2C products under Lycos brand.

I don't know how it helps as Lycos died in the west and nobody knew about it in India.

wow, I was kind of shocked when I realized that just now.