Yes, it was an exaggeration. But they also talked about having a bunch of different hipchat rooms and things like that. They also talked about having everyone log all their time in harvest.

I get that consultancies have to log hours, but that doesn't make it any less of a drag for the people who work there. And every hipchat room that you have to keep up with is additional overhead.

So you're right that 30 is an exaggeration. But that doesn't mean that they don't have overhead (in terms of time) from using these online tools.