If you want to give feedback, join the 'social network'.
(That's especially fun if applications, even 'paid' applications, try to 'encourage' you to rate in the Play Store. "Look, Yatse. I love what you are doing. But I CANNOT rate you. Firefox? You guys are my heroes. But I CANNOT rate you.".)
G+ is not a failed social network, it's no network and certainly not social. It's a constant slap in the face.
But here's the thing: I have a Google account. Otherwise I wouldn't be able to put down cash in the damn Play Store¹. Just recently I bought a couple of $10 apps. They take my money. They know who I am. I cannot rate any application.
Because my 'Google Account' isn't good enough for that, I need that 'social stuff'. Which I cannot, because my G+ account (I gave it a try, didn't like it all that much and got nymbanned²) is ~dead~.
That's actually like Amazon requiring an account to order things (fine, 'normal'), but you have to connect Facebook to post a review. In one word: Insane. Or broken.
①: Now that is a moronic name and never gets better.
②: I used to change my name from my ~real name~ to 'Ben .'. Account locked out and lots of things are broken. Of course, a while later they changed their minds and now ~real names~ are optional and if you don't want to give a last name they suggest that you use .. '.'. I wish I was making this up.